EUROPEAN FINANCE DIRECTOR
The approved journal of Europe’s leading finance directors

European Finance Director is the approved journal of EFFEI (European Federation of Financial Executives Institutes), the pre-eminent professional organisation for Europe’s leading finance directors.

EFFEI reaches out to an elite alliance of 12,500 members, and through its network of associated organisations, has access to more than 40,000 senior financial executives across Europe.


Approval statement of EFFEI
"EFD is quite simply the best newsletter out there offering invaluable benchmark intelligence and business information to finance directors across Europe. Our members feel that a publication specifically designed for them, dealing with issues that help finance directors anticipate future market trends and devise appropriate responses and strategies gives them a crucial advantage in Europe's corporate landscape." 
Georges Couvois
President of EFFEI

What makes EFD unique for European Finance Directors?
The emphasis of EFD  is on business topics relevant to the European finance professional. A key feature is up to date analysis on EU policy developments of importance to our readers, providing thorough and timely assessment of the landscape and the implications of any moves in Brussels. 

EFD also looks at developments in business processes and strategies, providing fresh insight to the rapidly changing nature of business relationships, particularly in the digital age. Having worked with finance directors for nearly a decade, we have a crystal-clear idea of who they are, and what their professional concerns are.

Editorial independence is the hallmark of EFD. Written by experienced financial journalists and experts from leading corporations, EFD is focussed on providing value-added information to readers, not sales pitches.


Content of EFD
EFD is a newsletter that finance directors will look forward to reading. The format provides a number of key virtues: it is brief, concise, incisive and focussed on real business priorities.  Our experience is that finance directors and other senior executives do not wish to read lengthy articles, and that the most important points can be distilled into this format. EFD aims to provide senior finance directors with a real and vital business advantage, discussing topical issues, providing strategies and solutions to problems, promoting best practice and being unafraid to appear controversial or opinionated when an important point needs to be made.

Editorial integrity
EFD’s Editorial Director, Andy Stern, has a detailed understanding of financial directors’ priorities, as an accomplished financial journalist and editor and having directed EFFEI operations and co-ordinated its expert working groups since 1991. He has total editorial control over EFD and is supported by an editorial committee, which has been drawn from Europe’s leading companies, across a variety of disciplines including: Finance Directors, Treasurers, Bankers, Risk Managers, IT/Software Specialists and Lawyers. This keeps EFD on the pulse of real market issues and conditions.

A real forum for advertisers to influence senior finance directors
Unlike any other newsletter covering European financial markets, EFD focuses on communicating directly to key senior finance directors, the people who choose, influence and have ultimate purchasing power approval within their organisation. This means that every copy of EFD is directly targeted to reach and influence our advertisers’ ideal customer audience, the decision maker.





Which Editorial topics are regularly covered in EFD?

The newsletter  EFD is divided into the following regular selections. This allows our readers to become familiar with the magazines consistent style and provides them with an easy guide to browse favourite topics and news articles.


Business Strategy  - strategy issues and their impact on businesses in Europe;

Market Watch - (latest European market developments, auditing developments, news from EFFEI members, movers and shakers in Europe and in international accounting circles);

Brussels Watch - EU regulation, latest news, future developments, insights, analysis;

National News - national regulation, compliance issues; 

Events section - a listing of up and coming conferences and events across Europe; and

Opportunity spotter - tenders for the provision of auditing and financial services from European and EU institutions.



 


Circulation and distribution data



Job Function Breakdown



Chief Financial Officers/Directors (68%)
Chairmen/President/Chief Executive/Managing Director & Vice President (11%)
Treasurer/Head of Treasury (19%)
Financial Controller (22%)
Chief Accountant (17%)
Partner/Owner (9%)

Members may have selected one or more of the above job functions to provide a true representation of their job title



Responsibility/decision making


Corporate Finance/Capital Markets (94%)
Mergers & Acquisitions (97%)
Managing the treasury (48%)
Debt funding (44%)
Foreign Exchange (67%)
International Banking (68%)
Domestic Banking (47%)
Risk Management (84%)
Purchasing Treasury Systems (96%)
Software (98%)
Recruitment/Executive Training (75%)
Money Management (98%)
Tax (63%)
Pensions (74%)
Insurance (64%)
Car Fleets (34%)
Property Services (38%)
Dividend Policy (44%)



Industry Sectors

Industrial and Commercial (14%)
Banking & Financial/Insurance (22%)
Telecommunications and IT (16%)
Travel/Shipping (8%)
Mechanical/Chemical/Engineering (11%)
Manufacturing/Textile/Clothing (37%)
Medical/Healthcare/Defence/Education (5%)
Retail/Distribution (24%)
Service industries (16%)



Geographical Breakdown

United Kingdom (4393 )
France (2460)
Netherlands (1051)
Italy (884)
Spain (603)
Belgium (489)
Sweden (413 )
Norway (320)
Denmark (248)
Germany (245)
Finland (228 )
Switzerland (161)
Portugal (113)
Austria (98)
Ireland (98 )
Luxemburg (53)

Plus 621 from Albania, Andorra, Belarus, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Liechtenstein, Latvia, Lithuania, Monaco, Poland, Romania, Russia, Slovakia, Slovenia, Turkey

Source of circulation data EFFEI members






Advertising rates and data



A4 Page
£2,200
A4 Half Page
£1,200
Quarter Page
£600


Series bookings 3, 6, 8, = 5%, 10%, 15% discount






Contact details
Contact Andy Stern or Miriam Sherlock on:

Tel: (44 20) 7722 4334 or
Email: andy.stern@analytica.eu.com / miriam.sherlock@analytica.eu.com


Website www.analytica.eu.com
Website www.effei.org